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March 3, 2016

How Employee Swag Can Boost Employee Morale

Today is your first day of work. You’re up two hours before your alarm is set to go off, waiting for the workday to begin. You walk into the office with your morning caffeine-overload from the Starbucks down the block, and just as you are about to sit down, you see a special package waiting for you on top of your desk.

The feeling that comes with receiving a gift from an employer can make all the difference when starting a new job.  This is just one of many examples of how employee swag can really shape the culture of a company.

It Shows You Care

Like the example above, welcoming new employees to your company with new hire kits can go a long way to showing them that you really care about them.

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Recognizing Achievements

Everyone wants to be recognized for their achievements. Creating rewards programs and awards for a job well done can help motivate employees.

It’s Fun to Tell People Where You Work 

It’s always fun to be proud of where you work. Build internal loyalty by creating branded merchandise where all your employees will want to show off.

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The next time you’re thinking about promotional products to increase brand awareness, think about your employees who directly influence your brand. As James Sinegal, co-founder of Costco once said, “ When employees are happy, they are your very best ambassadors.”

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